Digital Advocacy
Dablam’s Digital Advocacy service helps clients manage their digital reputations in relation to industry issues and key media events.
Digital Issues Advocacy works to ensures that the client’s preferred content is prominently featured in both generative AI and traditional search models, enhancing the client’s ability to manage public perception and stakeholder engagement effectively.
For companies, this can be managing digital reputation in relation to major project announcements, ongoing litigation, succession planning, financial results or annual general meetings.
For individuals, this can be defining themselves online in relation to social or political issues, or in achieving share of voice for their own thought leadership.
Dablam specialises in:
- Optimising particular language to populate for queries in generative AI search models
- Optimising particular media coverage to rank prominently in online search results
F.A.Q.
Digital issues advocacy involves influencing search engine results and online narratives around industry issues and key company events. It is important because it helps shape public perception, manage stakeholder engagement, and ensure your narrative is accurately represented and accessible.
The Dablam methodology enhances digital issues advocacy by systematically defining the digital landscape, establishing your true position, creating favorable content, engaging with it strategically, and continuously adjusting efforts. This ensures that your narrative is prominent and persuasive online.
Digital issues advocacy can address a wide range of topics, including industry issues, regulatory changes, corporate results, Annual General Meetings (AGMs), and other significant company events. It ensures your perspective is clearly communicated and well-represented.
We create high-quality, relevant content such as in-depth articles, thought leadership pieces, press releases, and blog posts. This content is designed to highlight your narrative and is published on reputable platforms to influence search engine rankings and public perception.
Success is measured through metrics like search engine rankings, engagement rates, and the extent of media coverage. We continuously monitor these indicators and adjust our strategies to ensure your narrative remains influential and effectively counters any negative or misleading information.